Google Ads Audit

The State of Things

It has been over a year since Punchpass ran Google Ads. Ads were paused, in part, due to incomplete tracking and conversion signals. Now that tracking has been remedied, Punchpass is looking to relaunch ads to grow the business but isn't sure what's worth turning back on or what changes need to be made.

Project Goal

Develop a plan to relaunch Google Ads optimized for customer growth.

Proposed Fix

Audit the Google Ads account for:
- Conversion integration & tracking accuracy
- Campaign mix & setup
- Utilization of new campaign types & features
- Keyword utilization & competitive benchmarksBased on the findings of the audit, develop a set of recommendations and a proposed campaign structure for new customer generation.

Deliverables

The Nitty Gritty

*The Asterisk

Pricing based on an hourly rate of $150
Amount based on expected work while trying to offer value and cost certainty
Payment terms: 50% due at start, remaining 50% due net 30 on receipt of deliverables

What Is Success?

An approved, executable plan for the successful relaunch of Punchpass Google Ads.

What Next?

If all this looks good, submit the form below.If you have any questions, requests, clarifications, etc. shoot me an email. I'm happy to talk through any and all of this.Looking forward to working together!-Kyle